When the company made a statement, it accused Media Station of saying they had finished developing the product before it was fine-tuned they also blamed customers for having inadequate computers for running the product and not reading the box carefully enough before buying. The Lion King Animated Storybook became Disney Interactive's second release on the Macintosh after the Aladdin Activity Center.ĭisney was mostly silent but sometimes sent private replies to individual addresses. Pixar developed both Toy Story Animated Storybook and Toy Story Activity Center simultaneously in 1996, while the Winnie the Pooh in the Honey Tree Animated Storybook would be met with a companion, Winnie the Pooh Activity Center, in 2000. The Lion King Animated Storybook was later accompanied by a CD-ROM, The Lion King Activity Center, in 1995, which started a trend that continued throughout the series. Disney spent over $3 million on promotion for the animated storybook game, and released the first version of The Lion King Animated Storybook on November 18, 1994, and its success prompted the company to turn WDCS into a full game developer, renamed Disney Interactive, with a line of animated storybooks to follow entitled Disney's Animated Storybook. For The Lion King Animated Storybook, the written text of the game is excerpted from Disney Publishing Group's The Lion King storybook, which reproduces the film's narrative in a truncated version. The Lion King Animated Storybook more closely followed the narrative and art style of the film it was based on than Aladdin Activity Center, released November 1994, did to Aladdin. Disney chose Media Station as its third-party developer for the game due to the announcement, Media Station only had five months of development time. ![]() The announcement included Disney Software's first two CD-ROM based computer games: The Lion King Animated Storybook and Aladdin Activity Center, the latter of which focused on games and learning activities rather than stories. A new product line was announced on June 24, 1994, while The Lion King was being privately screened. Disney wanted to "add to the Lion King synergy of book, products, video, theme park units and recording sales" by making an animated storybook available by the 1994 Christmas shopping season. The company began to cross-market the property throughout its Walt Disney Attractions, Buena Vista Television, Buena Vista Home Video, Walt Disney Records, and Disney Theatrical Productions divisions. Its merchandise sold well through the Disney Store and Disney's mail order catalog, and their product licensees had an increase in sales.
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